Certainly in terms of monetizing a lot of its products and services, there was much more going on from 1997 to 2001. Then they shifted the other way. Specifically for the people we were trying to approach, which were students and unemployed or underemployed people, the cost for service, obviously, was a barrier. We felt that the more accessible those products and services would be to them, the more we would fulfill our mandate.
On March 26th, 2012. See this statement in context.