Coming back to our research, we surveyed these high school students and we found a correlation between the following terms and those who were interested in a career in this field. There was a high correlation and this is in rank order. Those kids who tended to think that this field is interesting, fun, cool, creative, and social are the ones who are most likely to think they're going to want to pursue a career in this field.
We would argue that the kinds of careers we're talking about have those attributes, but a lot of people don't know that.
So that would be the package of descriptors for today's ICT career: interesting, fun, cool, creative, and social. What I like about that is that cool is only number three, because cool has to do with what other people think of you, in a way. Interesting and fun have to do with what you are getting out of it.