In our experience I think it's working one-on-one with the small to medium-sized businesses. I think there's a myth among a lot of small businesses around the costs associated with hiring folks with disabilities. From our experience with the Centennial College program whereby we have grads who are doing their co-op experiences, 70% of these students are getting their experience with very small employers. I think that once you take the small steps and work one-to-one with the individual employers and they get a chance to work directly with the individual, they really understand it's not that difficult. Then you slowly start breaking down those myths.
As chair of JOIN, the Ontario Job Opportunity Information Network, I have also talked to the Minister of Community and Social Services around developing an ad campaign specifically targeted towards small to medium-sized employers to really highlight the myths around hiring people with disabilities. At more of a micro level, I think it's more about the one-to-one work you do with individual employers, and once the people get a chance to work with individuals it's pretty successful.