I'll jump in because, as you know, commercialization is a subject in the social science humanities and we fund a lot of research on this. Thanks to the additional funding we received last year, I think we have been able to considerably ratchet up interest in this with the new funds in management business finance.
I think the issue has to be viewed from two perspectives. One is from the point of view of the university and the other from the point of view of the larger society. There's a commercialization aspect in terms of goods, and then there's what we call a social innovation aspect in terms of services. So how can we connect new research on campuses to the larger society, both in terms of businesses interested in goods and private-public sector interested in providing services? What we find, on both sides, is that there is a lot of learning to be done and a lot of new mechanisms to be developed in terms of making those links.
I think in the natural sciences and engineering side of things, some of the tech transfer offices that have been built up in recent years have worked on this. There are some different approaches there. On our side, we're developing new structures to facilitate what I was referring to earlier as social innovation--how to get new knowledge about the services side across.
But there's no doubt, I think both on the campus side and in terms of businesses and the public sector, we have a lot of learning to do on how to really maximize those connections.