Again—and Mike said this last time—it's to a maximum of $1 million, or to a maximum of $10 million, and I've gone through the whole process of the factors that they have to take into consideration before making a final assessment of what the monetary penalty in fact should be. But we can tell you about international cases, such as a case going on in Australia, for example, where two brothers had one very small shop and a few computers. They had this spam outfit going where they were changing the labels on herbal remedies to call them penis enlargers and sending them out all over the world. In a matter of three and a half months, these guys raked in over $3.5 million of net profit.
So the reason we need penalties in this amount is to address the business model. These guys are making a ton of money, and if we throw a $15,000 fine at them, they'll pay it and go merrily about their business and just keeping doing it and doing it. We have to go after their finances.