Clause 6 requires people to identify themselves when sending out a commercial electronic message. They also have to identify the company on whose behalf they're sending the commercial electronic message. For example, if The Bay hires an e-mail marketer to send out an e-flyer, the message has to identify The Bay—who they are, where there head office is, all that fun stuff. Some of this would be determined in regulations. It also has to identify the e-mail marketer. You know not only who you're getting the message from, but also who's represented in the message. We thought that was important.
On October 7th, 2009. See this statement in context.