The biggest difference between telemarketing and e-mailing is that there's a two-step process for telemarketing. If I'm on the phone with somebody and they tell me to never call again, I have to write down their name and input it into the computer. In 99 cases out of 100, if I send an e-mail to 100 of your friends and somebody asks to be taken off the list, it's a click of a button. For most larger enterprises this is automated through their websites.
So we don't think this is overly onerous. It should be done without delay, and that's the way the legislation is drafted. In any event, it should take no longer than 10 business days, as we've drafted it. Regardless of the size of the enterprise, we don't think it's overly onerous to be responsible with your e-mail contact list versus your telephone contact list.