We did consider it, but before we put anything forward in the legislation we also considered the adverse. Let's say that instead of an 18-month existing business relationship, we set it at 36 months. Two years ago, I was a Bell customer. If we stretch this out too far, it's going to allow Bell to contact every customer who they pretty much know went to Rogers, because that's the main competition, and send out, under the existing business relationship, commercial electronic messages in an attempt to lure back their customers.
We looked at those periods. That was really the reason. It was for the legitimate folks, such as car salesmen, real estate agents, and insurance salesmen, who might be caught off guard by this legislation. That's what the 36-month transitional period is for. As long as they can prove that they had an existing business relationship previously, they have the first three years of this act to contact those individuals and say, “I was your car salesman” or “I was your insurance broker”. Where they don't have that ongoing business relationship, they can go back and ask if you mind their contacting you again in the future; and if you say yes, well, that's good enough. That's express consent.