This concerns situations where, for example, Aeroplan asks its members whether they are interested in receiving commercial messages from its partners, Avis, Sheraton or others. At the time consent is requested, the partner has not necessarily been selected, but Aeroplan can eventually decide that, for its members, the special of the month offered by Avis is a good bargain. A message is then sent to them by Avis or on its behalf to offer them that special.
On October 21st, 2009. See this statement in context.