Again, it goes to an overall strategy our companies need to find. I'll give you a local example. John Baker is a Waterloo region entrepreneur who founded a company called Desire2Learn while still a student at the University of Waterloo. When John started to do business in the U.S., he found himself in a Texas courtroom defending his intellectual property.
John learned the hard way how to do this. He did not have a strategy in place in advance. He was able to get advice from other Canadian entrepreneurs who'd had similar experiences, but it was a long and painful process for him.
Now John is one of Canada's leading experts in how to manage your IP creatively and how to license pieces of it to generate revenue that you can then flow back into the business for other things. He now has a very sophisticated understanding of all the different ways his IP can be leveraged. But it would have been a whole lot better had we collectively, as a tech community, been able to teach him how to do that in advance rather than after the fact.