Evidence of meeting #16 for Official Languages in the 41st Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was communities.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Marc S. Tremblay  President and Chief Executive Officer, Conseil de développement économique de l’Alberta
Robert Therrien  Executive Director, Conseil de la coopération de la Sasktchewan
John Buck  Executive Director, Community Economic Development and Employability Corporation
Jean Léger  Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

9:45 a.m.

Executive Director, Conseil de la coopération de la Sasktchewan

Robert Therrien

I have a comment on that subject.

Although I very much appreciate the fact that funding has been renewed for years, I emphasize that it has plateaued. It has not been indexed to the cost of living. Consequently, since 1997, we have had to cut staff by some 20%, despite our stable funding, which has reduced our ability to provide services directly in the communities.

The cost of living is rising. If you have steady employees, you have to recognize their services. Since we serve the population as a whole, a 20% staff cut has the effect of reducing our ability to offer all programs and services.

9:45 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you.

Mr. Chisu now has the floor.

March 27th, 2014 / 9:45 a.m.

Conservative

Corneliu Chisu Conservative Pickering—Scarborough East, ON

Thank you very much to our witnesses for their great presentations. I'm commending you for the good work that you are doing in your respective communities. Based on your presentations, I have a couple of questions.

First of all, what are your priorities? In the official language minority communities, when it comes to economic development, based on how you are setting up your priorities, have you initiated any market research or a vision of what will be happening in the next five years?

Why I'm asking you this question is that the world is evolving around us. We negotiated that the government develop a series of free trade agreements. One of the significant free trade agreements is with the European Union, which gives our businesses access to more than 500 million people.

This agreement will come into place in a maximum of two years. Businesses need to be prepared to capitalize on this market, including also the official language minority communities. You are able now to capitalize on a huge market, which is the European market. We are a trading nation.

Mr. Buck, you mentioned about the success that you had with establishing a motorcycle festival, but that's related only to North America. How can we attract people to invest in Canada and also capitalize on the skills that you have in the respective minority language communities?

9:45 a.m.

Executive Director, Community Economic Development and Employability Corporation

John Buck

Mr. Chisu, that's a very good question, and I think my response will demonstrate that these strategic considerations are very, very much at the forefront of what we're considering as we move forward.

You spoke at the beginning of your question about some of our priorities, and I can address that. I can also speak to some of the specific things we will be doing to leverage the opportunity that lies before us. You're right, in that although there remain elements of it to be confirmed, now is the time for us to get ready for what will emerge as an enormous economic opportunity.

First, I will discuss some strategic priorities we consider that help us to address an opportunity of this magnitude. The creation and sustainability of entrepreneurial communities is a fundamentally important aspect of what we do to encourage innovation. There's business development support to small and medium enterprises, and this, perhaps, addresses some of the questions of preparedness and being able to be agile and nimble in an economy that requires this kind of ability. There's connecting people to jobs, addressing employability barriers, and promoting labour force opportunities. These would be some of our key priorities as we look forward strategically.

Some of those things we are doing as we speak. I say so with great pride, recognizing that there's a representative from the Department of Foreign Affairs and International Trade, Mrs. Suzanne Tannouri, behind me, who I saw walk into the room earlier, and we're grateful to have her here. The Department of Foreign Affairs and International Trade does a phenomenal job on an annual basis of meeting with official language minority communities. Just before the new year, in late December, my colleague Jean Léger, representatives from FCFA, representatives from Quebec Community Groups Network, and representatives from some universities had an opportunity to sit down with deputy ministers and others in a dialogue consultation. This was a key aspect of what we wanted to talk about: what can we do now to work with entrepreneurs to help us get there? The Department of Foreign Affairs and International Trade has already opened up its capacity to talk with us about what we need to be working on.

With the resources we have—and this talks to the operations and the value of everyone who has a presence across the country, and we work directly with more than 1,000 small and medium businesses, as I mentioned in my testimony—we will be offering things like webinars to talk with people about what's emerging in terms of opportunity. We'll be offering consultation services that will enable people to figure out what some of the regulatory considerations are that they might need to consider to export, and all of these types of things, and to attract human resources to be able to do what they do.

I do respect everyone's time, and I don't want to go on too long. Something I mentioned in my testimony a little bit earlier, and it's a game changer and I encourage the committee to look at it, is the report in which we talked about bilingualism, trade, and Canada. This talks to the economic impact of our nation being able to work in a bilingual capacity when it comes to other economies. For example, I will use a reference that economists sometimes use, and Mr. Williamson might be able to help us understand it more clearly. It's called a gravity model. The Conference Board of Canada prepared this report for both RDÉE Canada and for CEDEC, and it speaks to our economic opportunity. I say it's a game changer because I really do think that in the global economy we are working in now, we need to look at the official language minority communities as engines for economic opportunity. The report I've referred to conveys it very clearly.

9:50 a.m.

Conservative

Corneliu Chisu Conservative Pickering—Scarborough East, ON

I have a very quick question for you.

How do you think you will get market intelligence from, let's say, the European Union for the small and medium-sized businesses? For this one, you need to have a structure. You were speaking about Foreign Affairs and International Trade. It needs to retool, in my opinion, to be able to provide the small and medium-sized businesses with marketing intelligence. The small and medium-sized businesses are not able to gather intelligence in the foreign markets. They don't have the money for that. What is your opinion on that?

9:50 a.m.

Executive Director, Community Economic Development and Employability Corporation

John Buck

We're at the preliminary stages with respect to Europe. I think we've done a terrific job from the Quebec perspective, looking interprovincially across the country. We have our own networks that enable us to understand very clearly the economies we want to engage in. It's the same with the U.S. market. I think we have a clear understanding of that. We're at the very early stages of the economic opportunity in Europe. I think the fact that we're discussing it today points to some opportunities for us to look to in the future. Looking to the organizations here, I would suggest we are ideally placed to offer that intelligence to the small and medium enterprises that we already work with. I think we have an important role to play in that, as do other players, and we need to plan together how we're going to do that.

9:50 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you very much.

9:50 a.m.

Conservative

Corneliu Chisu Conservative Pickering—Scarborough East, ON

Could we have some answers from other people?

9:50 a.m.

Conservative

The Chair Conservative Michael Chong

Okay, very briefly.

Monsieur Tremblay.

9:50 a.m.

President and Chief Executive Officer, Conseil de développement économique de l’Alberta

Marc S. Tremblay

I will be brief.

There were two parts to your question.

First, you wanted to know how we set priorities. Every year, we survey our members to ask them what they need. We also hold consultations and organize round tables across the province to determine needs.

The European market is already on our radar screen. We are working with the Canadian embassy in France to identify opportunities. People have come to visit us. We are also working with the Union des Français de l'étranger, an organization of French entrepreneurs, and are already forging ties with them. We have determined that we need to bring in a speaker, an expert on international trade between Canada and France, and we have begun to discuss an economic mission to France to develop that market for Albertans.

9:55 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you.

I'm going to go to Madam Bateman because I have to fit all members in.

Madam Bateman, go ahead.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

Thank you, Mr. Chair.

Thanks to all the witnesses. I very much appreciated their comments.

I have a few questions. I hope we will be able to learn the views of all of you here today. It seems to me your world is somewhat complicated. I say that because—

9:55 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

I agree.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

Yes, we agree.

You receive funding from a lot of different sources. For example, I read that you were funded by Western Economic Diversification Canada, Foreign Affairs, Trade and Development Canada, Industry Canada, Employment and Social Development Canada and the Business Development Bank of Canada. Some organizations are also funded by RDÉE.

I am a chartered accountant, and it seems to me your office must need a lot of resources to meet all the obligations involved in managing this funding.

How do each of you think the federal government can improve matters and meet needs? You must be able to help your clients penetrate new markets, as my colleague said. You are currently experiencing an accounting nightmare with all these minor funding sources.

I agree with Mr. Buck that you are all involved in the job creation, economic growth and long-term prosperity of Canada as a whole for generations to come.

How can we make this more efficient and effective?

Mr. Léger, perhaps you can respond since you contribute a little money.

9:55 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

No, we do not provide any money at all.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

It says in—

9:55 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

No that comes directly from the government.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

And yet the Conseil de développement économique de l'Alberta is part of RDÉE.

9:55 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

Yes, it belongs to it, but we do not provide funding to that organization.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

So it is even more complicated.

9:55 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

Yes. The money comes directly from the government or governments for accountability reasons. It is the government that invests money, not us. We do not transfer any money at all to our member organizations.

9:55 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

How could we make matters more efficient for your clients?

9:55 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

That is what has to be done.

I would like to provide a little more clarification on the Canadian Plan for Economic Development of OLMC, which we are in the process of developing. In fact, the 1,200 respondents from the private sector, business community and the communities will provide you with specific investment directions.

That is a partial response to the question by your colleague who asked earlier how we were going to set our economic action priorities over the next few years. The Canadian plan will provide us with a large share of that information. The goal of the Canadian plan is to make federal and provincial government programs achieve more efficient and effective economic impact.

10 a.m.

Conservative

Joyce Bateman Conservative Winnipeg South Centre, MB

How can you coordinate all the mandates of the various organizations that fund you? I ask myself that question. It seems to me those mandates may be a little different. Do you need something different from each federal government organization? Perhaps we are better at meeting your needs. We need you to be able to help your clients.

10 a.m.

Executive Director, Réseau de développement économique et d'employabilité (RDÉE) Canada

Jean Léger

That is correct. We have to ask our clients the questions to determine what they need. We have to be an intermediary. We are going to gather a great deal of information, but we need

boil it down to a few strategic actions.

We need a maximum of three or four strategic actions.

I would also like to add that the economic concerns of business people are different in the west, in Acadie or in another province. We will have to weigh that.

We would like to sit down with the federal government and see how we could work more efficiently together so that the Canadian government's investment achieves actual results, which means an increase, an economic dynamic or strengthening the private sector and business people.