Mr. Speaker, I rise today on the third reading of Bill C-10, a bill that would modernize the Broadcasting Act. This bill fulfills our government's promise to artists and creators, and will make Canada's broadcasting system more inclusive, accessible and equitable for all Canadians.
The Broadcasting Act has not been updated for 30 years. During that time, foreign web giants have stepped into the void. They have made money in Canada without contributing to our cultural creative industries. Bill C-10 seeks to modernize our broadcasting system and to level the playing field between our traditional broadcasters and these foreign web giants.
A modernized Broadcasting Act is urgently needed. It puts in place the right framework to support Canadian creators, producers and broadcasters to maintain the vitality of Canadian content creation and diversity of voices in the creative industry at large. It ensures that foreign web giants and streaming services contribute fairly to the Canadian broadcasting system, like our domestic broadcasters have for decades, and strives for fairness in the new digital world.
Even before tabling the bill, we heard from people who worked across the entire spectrum of the broadcasting sector about the importance of modernization. In June 2018, our government appointed a panel to review the broadcasting and telecommunications legislative framework. We received over 2,000 written submissions and heard directly from many people through conferences across the country. The Yale Report was released in January 2020, making recommendations based on this intensive study that created the framework for Bill C-10 and the modernization of the Broadcasting Act.
I want to underline this point. The consultations leading to this bill includes the work done by that esteemed panel that produced this report. Even before second reading, the heritage committee agreed to a pre-study and it ultimately took on the study of this bill. There were suggestions that we heard from people working in the industry as to how the bill could be improved. We have listened to these concerns and we took action.
Government and opposition parties proposed amendments. In many cases, more than one party proposed pretty much the same amendments, which were moments when there was better collaboration as we worked through them. In other moments, we had very heated debate and ultimately a Conservative filibuster, which kept members from being able to discuss improvements that could be made. Ultimately, the parties were able to work through the stack of amendments we had before us and to present an amended bill to the House.
Bill C-10 would level the playing field, supporting community broadcasting, inclusion and diversity and providing the CRTC with the proper tools to fulfill this modernization. The modernization includes bringing social media companies, and not their users, into the framework. This is because social media companies, for example, YouTube, have become major distributors for music in our country.
Users uploading content to social media are specifically excluded and the CRTC powers over social media companies themselves are restricted to only the following: first, request information from social media companies about the revenues they earn in Canada; second, require that they contribute a percentage of those revenues to cultural production funds; and third, make our Canadian creators discoverable on their platforms. I will break that down.
The first is to request information from social media companies about the revenues that they earn in Canada. Right now, we do not even know how much revenue these platforms such as YouTube generate in Canada. This seems like a reasonable step to take. I cannot see why the opposition parties, such as the Conservatives, want to let foreign platforms continue to operate in Canada without having to disclose this information. This is money made by foreign companies right in Canada.
The second requires that social media companies contribute a percentage of their revenues made in Canada to our cultural production funds. This goes to the core of supporting our artists. Broadcasters and radio pay into Factor or Musicaction to support our artists under the traditional system. It is time for these web giants, which have been getting richer during the pandemic, to pay into these funds as well.
The third is to make our Canadian creators more discoverable on their platforms. I would like to clarify on this point that the discoverability requirement is not the same as the one that applies to traditional TV and radio broadcasters. Social media companies do not need to show or play a proportion of Canadian shows or music. The discoverability requirement for social media companies is only to make our creators discoverable. This simply means to include them as suggestions in playlists, for example, or something of that type.
I would like to make one more point on the CRTC's restricted powers regarding social media companies. The CRTC will not have any powers relating to broadcasting standards that could be imposed on social media. Its only powers for social media companies are the three I have listed.
In debate at committee and in this place, there has been much that was raised about freedom of expression, and I want to address this point. The Broadcasting Act includes a specific clause that it must be interpreted in a way that respects freedom of expression and journalistic and creative independence. That has been there for the past 30 years.
At committee, we added a further clause that repeats this protection specifically for social media companies. The charter statement and amendment analysis from justice confirms that Bill C-10 does not impinge on freedom of expression. Bill C-10 levels the playing field and requires web giants to contribute to Canadian shows and music. It does not infringe freedom of expression.
Today, we are discussing a bill that will improve the representation of all Canadians in the programs that they watch. When most of the programming available to Canadians does not reflect their actual lived experiences, something needs to change.
That is why Bill C-10 makes advances to ensure that the Broadcasting Act promotes greater diversity. Programming that represents indigenous people, ethnocultural minorities, racialized communities, and francophones and anglophones, including those who belong to official language minority communities, the LGBTQ+ community and people with disabilities will no longer only be provided as resources become available. The offer and availability of such programming is essential for self-actualization.
The policies set out in the Broadcasting Act will ensure that our broadcasting system reflects Canadian society and that diverse and inclusive programming is available to everyone. That is essential so that the Canadian broadcasting system can help broaden people's perspectives, spur empathy and compassion for others and celebrate our differences, while strengthening the common bonds that unite our unique Canadian society.
Many of these aspects of broadcasting that have been simply migrated online have happened, and we need to bring them into the Canadian fold. It does not cover the whole of the Internet, as some might say. Bill C-10 includes clear authority for the CRTC to exempt certain classes of undertakings from regulation and to avoid regulation where such an imposition would not contribute in a material manner to the implementation of the broadcasting policy objectives.
Much debate has occurred about social media. Social media has clearly become an important tool for self-expression for Canadians. The bill would not interfere with the lawful use of this medium to express one's self.
The Conservatives stated that they would oppose this modernization of the Broadcasting Act even before changes were made at committee. While they raised issues about freedom of expression, which I addressed earlier, it seems like the objection from the start, and to this time, was about something else. A member of the Conservative caucus called artists who received support “niche groups”, that all of them must be stuck in the early 1990s because they had not managed to be competitive on new platforms and were producing material that Canadians just did not want.
I wonder if the member for the Conservative opposition was referring to shows from Alberta, such as Heartland, or Little Mosque on the Prairie, or maybe successful Canadian shows like Murdoch Mysteries, Kim's Convenience, Corner Gas, or Canadian musicians like Jessie Reyez, Gord Downie and the Arkells, all of whom received support through our cultural production funds.
Our government has crafted a carefully considered bill, and Bill C-10 would ensure our distinctively Canadian stories continue into the future.