And the King of Kensington part, too.
Madam Speaker, we have some concerns with the legislation. There are some good things, like all pieces of legislation, but there are certainly things that provide some inequity that need to be addressed. There have been numerous studies done over the years about upgrading the Broadcasting Act.
In fact, just recently there was a recommendation from the broadcasting and telecommunications legislative review, which published a report in 2020. It was appointed a few years ago, and its purpose was to look at the key pieces of legislation that govern our communications sector. In that report, there were 97 recommendations based on the objectives of supporting the creation, production and discoverability of Canadian content, and improving the rights of the digital consumer, amongst other things.
In the report, it spoke specifically, and of course Bill C-10 speaks specifically, to online platforms. It speaks to financial contributions by broadcasters and online undertakings, and an update to Canada's broadcasting and regulation policy. It also gives the CRTC increasing powers.
For us, that is probably one of the most concerning parts of the bill, among some others, the fact that it can impose an administrative monetary policy for violations of certain provisions of the act, such as contraventions of regulations or orders made under the act, broadcasting when prohibited to do so and failing to submit information. There are numerous things that the CRTC will gain power on with respect to this. It also provides for oversight of the Canadian broadcasting landscape.
There are things within the bill that definitely need to be worked on. Here is one of the things that the bill does not address, and I want to spend a considerable amount of time on this. Recently I had the opportunity to meet with Metroland newspapers, which is part of the Torstar group. They were advocating on behalf of online digital content.
As members know, the inequity that is created, the disparity of online digital content is significant for those content producers. Oftentimes many of those stories will end up on Facebook or even Google, and a lot of the ad revenue that is being created does not go back to the content providers. That means there has been a significant change in the landscape of digital content in this country as a result of players like Facebook and Google. Facebook and Google profit significantly from that content that is being provided, but those content producers do not. It is causing a significant problem.
In meeting with Metroland, Shaun and Elise brought to my attention some of those concerns. My hope is, and I am writing a letter in support of their ask, that some of what they are suggesting to level the playing field is actually adopted by the government fairly soon. What the bill would not do is address the concerns of the digital content providers.
Their concern, of course, is preserving a functioning journalism industry. They said at the time that citizens around the globe are demanding high-quality journalism and investigative reporting. Nonetheless, the ability of news publishers to continue providing such critical information is under threat by the market power and preferential regulatory treatment of dominant platforms in digital information. Democratic governments are recognizing market failures in the market for news, and they are now working to implement policies to address them.
Just the other day, I was in a conference Zoom call with the new owners of Torstar, who own Metroland Media. Overwhelmingly, the consensus of the community leaders who were on that call spoke about the role of journalism, the role of truth and the role of providing balance, particularly in the case of local journalism. We had quite an interesting discussion about that because, as we see the evolution of social media platforms, there is a level of disinformation. Therefore, it comes back to a matter of trust in the content being provided by these digital producers.
France, Spain, the U.K. and Australia have already passed regulations. In fact, I am told that just today Australia passed legislation to level the playing field. Again, in the context of Bill C-10, none of this is addressed in this piece of legislation. What the Australian legislation is designed to do is to reduce the effects of the platforms' market power and to restore balance and fairness in the market for digital advertising and digital news distribution, which is exactly what I heard from Metroland representatives when I met with them.
Other countries, including the U.S., are now analyzing how the market is dominated through those digital platforms, and they are developing regulatory reforms and legislation and beginning antitrust proceedings to rectify the platforms' market dominance. The hope is to continue that discussion here in Canada and end up with either regulation or legislation that solves that inequity in the country. When many of our allies, and I do not mean that in a war context but in regard to the countries that we are aligned with digitally, are engaging in that process, we need to start doing that as a country as well.
Consumer demand for news obviously remains high, not just in the local and national content but also digital content. That speaks to the need for more credible and professional news as a result of that increased demand. There was a time when there was no social media, obviously, and as Canadians we received our news from reputable sources and reputable news people. There is an online demand for that news to continue, but in some cases it is not indicative of what is important or what is factual in a lot of cases.
Therefore, supporting that level playing field for the digital content and the producers of it becomes critical in protecting the truth, and that is what the Metroland representatives are talking about. They are, in their words, approaching market failure because of the inequity that is happening. They reminded me that market failure occurs when participants in a market do not produce an economically and socially optimal outcome because of non-market factors. Examples might be the inclusion of regulatory barriers to enter or market power.
Market failures can take several forms and several of them are applicable to the market for digital ads and news in Canada. The most pressing failure that they indicated was the result of the market power of both Google and Facebook, which I referenced earlier. Google and Facebook, they say, are in an effective duopoly over the market for digital advertising in Canada and its peer nations. Those platforms have segmented the market between search, which is Google, and Facebook for social media, which limits the direct competition between the two.
I know I have spent a lot of time on levelling the digital playing field in support of local content producers, but the concern that I have and the hope that I have is that the government will recognize this inequity and will work toward regulation or legislation that allows for these local content producers and the individuals who work for them to be paid fairly, not just from a monetary standpoint in terms of income but also from advertising as well, because that becomes important to the viability, the sustainability and the legitimacy of the news business in this country, going forward.
I would be glad to answer any questions.