Madam Speaker, it is a pleasure for me to stand and resume debate on Bill C-11, now at second reading, on the consumer privacy protection act.
This act, which replaces private sector privacy protections under the Personal Information Protection and Electronic Documents Act, PIPEDA, places consumer protection at the forefront in order to ensure Canadians have confidence in the digital marketplace and can trust that businesses are handling their personal data responsibly.
It is important in an era of global online commerce for Canada to put in place a privacy standard that offers consumers increased control over their personal information as they participate in a modern digital marketplace. The act also includes important changes to enable and support innovation in an increasingly digital marketplace.
Today I will be speaking about how our government is supporting business and protecting Canadians' privacy as they actively participate in the digital economy. Our government is working to establish an enhanced privacy framework where consumer protection is strong and where businesses are supported in their efforts to innovate in a rapidly changing digital landscape.
Bill C-11 makes important changes to the privacy framework for Canadians. It sets out enhanced measures for Canadians to ensure their personal information is protected and it enables new rules and mechanisms for industry in a way that promotes innovation in a digital world.
We understand the need to ensure the privacy of Canadians is protected. There is also a need to ensure that Canadian businesses have the supports they need to grow and prosper in a global marketplace that runs on digital technologies and data. These changes come at a time of great change, not only in terms of rapid advances in digital technologies, but also at a time that is critical for business to adopt and innovate in a digital world.
The need for digital solutions in our daily lives has become essential in the current pandemic environment. In a time when physical distancing has been so important, consumers want solutions that give them access to the products and services they need and firms need to keep doing business and set themselves up to grow.
For many, digital solutions have been the answer. However, we all recognize that new technologies are providing companies with vast amounts of personal information, data that is essential to making business decisions and offering new services to customers.
Innovation and growth are critical, but we must stand up for Canadians and ensure that this innovation happens in a responsible way. Today, I will be outlining the key elements of Bill C-11 that enable responsible innovation done right in the Canadian way.
One of the goals of PIPEDA, our current law, has been to ensure companies are able to handle personal information to meet their legitimate business needs and do this in a privacy-protected way. To achieve this dual objective, PIPEDA's framework is principles-based and technology neutral. This framework ensures that the law continues to apply even as technology has undergone rapid change. The CPPA retains this approach, continuing the success of a flexible and adaptable privacy law in the Canadian private sector context. We all recognize that times are changing rapidly.
To better reflect the realities of the digital economy and to continue the emergence of the new big data technologies and artificial intelligence, the CPPA has a number of provisions that support industry moving forward. The bill would create a level playing field for companies of all sizes. It does this by reducing administrative burdens, critical for the vast number of small and medium-sized enterprises in Canada so essential to our economy.
It introduces a new framework for personal information that is de-identified. It establishes new mechanisms likes codes of practice and certification with independent oversight by the Office of the Privacy Commissioner. It addresses data for research purposes or purposes deemed to be socially beneficial.
I will outline how the bill would do it all. The bill before us today includes a new exception which is consent to cover specified business activities. The goal here is to allow Canadians to provide meaningful consent by focusing on specific activities that involve real choice. This is critical to avoid blanket consent agreements or the long, multi-page contracts that no one reads.
It would also reduce the administrative burden on the business in situations where an individual's consent may be less relevant, such as a company's choice of a third party service provider for shipping goods. The customer wants goods shipped and the company should have the ability to make this happen. The law should not add extra burden to fulfilling the service.
Therefore, the bill provides for new regulations to be developed for prescribed business activities, and that introduces the concept of legitimate interest in Canada's privacy framework. This is something that industry has asked for and the government has answered in Bill C-11.
Second, we are better defining and clarifying how companies are to handle de-identified personal information, that is, personal information that has been processed and altered to prevent any identification of a particular individual. The bill would allow organizations to de-identify personal information and use it for new research and development purposes. Businesses must undertake R and D to improve their products and to offer customers the new and leading-edge services that they are looking for. This provision would give businesses the flexibility to use de-identified data for those purposes, adding value for customers and firms alike.
The law would also allow organizations to use data for purposes of the public good, specifically by allowing companies to disclose de-identified data to public entities. Such disclosures are only allowed where the personal information cannot be traced back to a particular individual and there is a socially beneficial purpose, that is, a purpose related to health, public infrastructure or even environmental protections. This kind of provision would protect individuals while ensuring that we use all the tools at our disposal to address the biggest challenges of our time.
Included in the bill is a clear set of parameters for institutions, such as hospitals, universities and even libraries, that would seek to receive personal information for a socially beneficial purpose. These parameters would help to clarify the rules of the road in a new and important field.
These new provisions would also permit organizations to share more data in a trustworthy manner. This would allow the private sector to work with different levels of government and public institutions to carry out data-based initiatives in a privacy-protecting manner. By taking this approach, the bill accommodates emerging situations where collaboration between public and private sectors can provide broad public benefits, while at the same time retaining the trust and accountability we demand and deserve.
Third, the bill would provide a framework for codes of practice so that businesses, especially those in specific industries or sectors of the economy, can proactively demonstrate their compliance with the law. The bill would do this by introducing coregulatory mechanisms into Canada's privacy landscape that would have businesses and the Privacy Commissioner working together. For example, companies operating a specific type of business could develop a code of practice that demonstrates compliance with a specific part of the law, and the Privacy Commissioner could formally recognize the code. For instance, there could be a code for de-identification.
Lastly, the bill provides for certification and certification bodies. Such bodies could use codes of practice to certify businesses compliance with some or all of the law. This is a useful tool for companies, especially small and medium-sized identities, and would be backed up by oversight by the Privacy Commissioner. This means that the Privacy Commissioner would have the option to decline to investigate a privacy complaint when a company has obtained a certification related to the complaint. This is not only efficient, but also provides an additional layer of certainty for business and consumers alike.
Recognized practices, codes and certifications would make it easier for business to comply with the law and for individuals to understand how they are protected. Bill C-11 would not only help keep the personal information of Canadians safe, but enable tomorrow's innovators by supporting Canadian businesses in every corner of the digital economy.
With the bill, the government has made innovation and economic growth a top priority. It is a major step forward.