Madam Speaker, I am pleased to rise today to speak to this Bill on consumer privacy protection.
The bill, which will replace the Personal Information Protection and Electronic Documents Act, makes consumer protection a top priority to ensure that Canadians have confidence in the digital marketplace and trust that their personal data will be managed responsibly by the private sector.
It is so important, in an era of global online commerce, for Canada to be putting in place a privacy standard that offers consumers increased control over their personal information as they participate in the modern digital marketplace. The act also includes several important changes to enable and support innovation in an increasingly digital marketplace.
I am going to speak today about how our government is supporting business and protecting Canadians' privacy as they actively participate in the digital economy. Our government is working to establish an enhanced privacy framework where consumer protection is strengthened and where businesses are supported in their efforts to innovate in a rapidly changing digital landscape.
Bill C-11 marks all sorts of important changes to the privacy framework for Canadians, and it is long overdue. It sets out enhanced measures for Canadians to ensure that their personal information is protected, and it establishes new roles and new mechanisms for industry in a way that promotes innovation in a digital world.
We understand the need to ensure that Canadians’ privacy is protected. We must also ensure that Canadian businesses have access to the support they need to grow and compete in a global marketplace based on digital technologies and data.
These changes are taking place at a time of great upheaval, namely the rapid evolution of digital technologies. They are also taking place at a critical time for businesses, which must adapt and innovate in a digital world.
The current pandemic has made digital solutions essential to everyday life. At a time when physical distancing is so important, consumers want solutions that give them access to the products and services they need. Moreover, companies must continue to do business and develop. Digital solutions have helped many of them stay afloat.
However, we all recognize that new technologies provide businesses with huge amounts of personal information, the kind of data they need to make business decisions and offer clients new services.
We know that innovation and growth are critical, but we have to stand up for Canadians and ensure that this innovation in a digital world happens in a responsible way. Today I am going to outline some of the key elements of Bill C-11 that enable responsible innovation: innovation that is done right in a Canadian way.
One of the goals of our current law, PIPEDA, which Bill C-11 would supersede, has been ensuring that companies are able to handle personal information to meet their own legitimate business ends. The other is to ensure that companies do this in a privacy-protective way. To achieve this dual objective, PIPEDA's framework is principles-based and technology-neutral. The framework ensures that this law continues to apply, even as technology has undergone rapid change.
Bill C-11, the CPPA, retains this approach, continuing the success of a flexible and adaptive privacy law in the Canadian private sector context, but we have to recognize that “the times they are a-changin'.” To better reflect the realities of the digital economy, and the continued emergence of new big-data technologies and artificial intelligence, the CPPA would allow for a number of provisions that support industry going forward.
The bill would create a level playing field for companies of all sizes by reducing administrative burdens, which is critical for the vast number of small and medium-sized enterprises in Canada. It would introduce a new framework for personal information that is de-identified. It would establish new mechanisms, such as codes of practice and certification, with independent oversight by the office of the Privacy Commissioner, and it would address data for research purposes or purposes deemed to be socially beneficial.
I will outline how the bill would do all this.
The bill before us today includes a new exception to the requirement for consent regarding certain business activities. The objective is to allow Canadians to give meaningful consent by limiting it to specific activities that involve real choice. This is essential to prevent the use of blanket consent and lengthy contracts that—let us be honest—no one reads.
This will also reduce the administrative burden on businesses in cases where an individual’s consent may be less relevant. Let's consider the example of a third-party service provider that ships various goods. The customer wants the goods shipped, and the business should be able to meet that need. The bill should not add to the burden of providing that service.
The bill would provide for new regulations to be developed for prescribed business activities and would introduce the concept of legitimate interests in Canada's privacy framework. This is something that industry has asked for, we have consulted about and the government has answered in Bill C-11.
Second, we are better defining and clarifying how companies are to handle de-identified personal information: personal information that has been processed and altered to prevent any identification of a particular individual. The bill would allow organizations to de-identify personal information and use it for new research and development purposes. Businesses must undertake research and development to improve their products and offer customers the new and leading-edge services they are looking for. This provision would give businesses the flexibility they need to use de-identified data for these purposes, which would add value for customers and businesses alike.
The law would also allow organizations to use data for purposes of serving the public good, specifically by allowing companies to disclose de-identified data to public entities. Such disclosures would only be allowed when the personal information could not be traced back to particular individuals and when there was a socially beneficial purpose; that is, a purpose related to health, public infrastructure or even environmental protection. This kind of provision would protect individuals while ensuring we use all the tools at our disposal to address the biggest challenges of our time.
Included in the bill is a clear set of parameters for institutions, such as hospitals, universities and even libraries that would seek to receive personal information for a socially beneficial purpose. These parameters would help clarify the rules of the road in new and important fields.
These provisions would also permit organizations to share more data in a trustworthy fashion. They would allow the private sector to work with different levels of government and public institutions to carry out data-based initiatives in a privacy-protecting fashion. By taking this approach, the bill would accommodate emerging situations where collaboration between public and private sectors could have broad public benefits, while at the same time maintaining the trust and accountability that Canadians demand and deserve.
Third, the bill would provide the framework for codes of practice so businesses, especially those in specific industries or sectors of the economy, could proactively demonstrate compliance with the law. The bill would do this by introducing co-regulatory mechanisms into Canada's privacy landscape that would have businesses and the Privacy Commissioner working together. For example, there could be a code for de-identification.
I recognize my time is running short so I will simply mention that I would open the door to talking about the process the bill would provide for certification and certification bodies. I think this would be a very important provision that businesses across Canada would use regularly and that the Privacy Commissioner would have the opportunity to work on with businesses.
With that, I am thankful for the opportunity to speak to Bill C-11. I look forward to taking the questions of my hon. colleagues.