Mr. Speaker, I rise today in support of Bill S‑211, an act respecting a national framework on sports betting advertising. This bill responds to very real concerns that have become apparent since sports betting became legalized.
My colleagues will agree that sport has a unique ability to bring people together. As a Quebecker, I grew up with the fierce rivalries and historic victories of the Montreal Canadiens. Last fall, we saw Canadians from across the country rally behind the Toronto Blue Jays during their incredible playoff run. This summer, the world will gather in Canada to celebrate the love of soccer during the FIFA World Cup.
Canadians know that sports betting advertising has become ubiquitous in sports broadcasts. No matter the sport, viewers are bombarded with ads encouraging them to get in on the action by placing a bet. Canadians of all ages are exposed to these advertisements. When a child sees their favourite athlete associated with a betting platform, it sends a clear message: Betting is part of sport. This kind of message exacerbates or even creates gambling problems among both vulnerable groups and children. It can also seriously impact the mental health of Canadians and, ultimately, the integrity of sport in Canada.
I believe it is our duty to take action to reduce these risks for the benefit of all Canadians, young and old. Bill S-211 is an excellent step towards preserving the integrity of Canada's sporting culture and Canadians' mental health in the face of sports betting advertising. It is up to us, as MPs, to ensure that this bill can bring about the positive change that lies at the heart of its objectives.
During the previous Parliament, the House passed Bill C‑218, the Safe and Regulated Sports Betting Act, which was introduced by the Conservative member for Saskatoon South. The bill amended the Criminal Code to enable the provinces and territories to manage betting on races, fights and single sport events in their jurisdiction. Prior to the passage of Bill C‑218, Canadians participated in illegal betting, with no consumer protection, on offshore betting sites or with black market bookmakers with ties to organized crime. These illegal practices funnelled money out of Canadian communities and into the pockets of criminals. That money was not reinvested in communities, as is the case with revenue from legitimate, regulated lotteries.
Ontario is currently the only province that allows private gaming operators, through an agency called iGaming Ontario. Gaming companies are aggressively purchasing advertising slots on regional and national sports broadcasts. As a result, these ads are now being seen across the country, not just in Ontario.
The volume and prevalence of sports betting advertising may increase the risks for Canadians who participate in it. The role that advertising plays in influencing gambling is problematic. Studying effective measures to reduce these risks is an important issue that deserves our attention.
It is estimated that viewers watching sports see roughly three gambling ads per minute. That is on television. There are more than 19.3 million active online gamblers in Canada, making it one of the fastest-growing sectors. However, despite the fact that a regulatory framework for legalized sports betting was introduced in Bill C-218, Canada ranks eighth in the world in terms of money spent on offshore gambling, totalling approximately $4 billion per year. We need to better understand how these dynamics affect public health in order to implement measures that will reduce social harm and protect the most vulnerable from problem gambling.
This advertising is seen by sports fans of all ages, including children, as I mentioned earlier. Its pervasiveness during events, especially during sports broadcasts, makes it seem like a natural extension of the game. We know that most adults realize that these are sports-themed commercial ventures. Most of them remember a time when betting on sports was a crime, but the same cannot be said for the teenagers or children watching games with their parents. For young fans growing up in an age when their favourite athletes are appearing in ads for betting platforms, bets and contests on the sidelines of games have become a central feature of the sports experience.
Research has established a correlation between gambling advertising exposure, a more positive attitude toward gambling, increased gambling intention and increased gambling behaviour. The greater the exposure, the greater the risk of harm, in terms of both frequency and severity, especially among children, young adults and vulnerable individuals.
However, it is not just young people who are at risk. Older adults with mental health challenges or problems, such as cognitive decline, are also at increased risk of developing a gambling addiction. There is some evidence that suggests there is a link between exposure to advertising and the severity or intensity of gambling problems and other challenges. Regardless of our views on the place that sports betting should have in our society, we must recognize our responsibility to reduce the harms associated with activities like sports betting advertising, especially for vulnerable people.
Bill S-211 requires the federal government to establish a national framework to regulate sports betting advertising, provide tools for the prevention and identification of problem gambling, and support those affected by the harmful effects of gambling.
Responsible sports betting can have a place in our culture alongside a framework for informed and responsible gambling. Betting can be structured so that money is reinvested in our communities, rather than being siphoned off by criminals. It can be regulated so that vulnerable individuals and their loved ones do not face the very real health risks and other harms associated with gambling. We have an opportunity here to address this issue responsibly before sports betting is normalized through advertising in a way that fails to account for the risks associated with this activity.
Given the issues surrounding sports betting, and given the potential impact on children, young people, older people and vulnerable groups, I believe it is essential to address the issue of sports betting advertising which, as I mentioned earlier, has become ubiquitous. This bill will enable us to put up safeguards and provide information to help protect vulnerable groups, to have funds to reinvest in our communities and to ensure that sport remains a force that continues to unite our country.
We will be able to watch the 2026 FIFA World Cup together, safe in the knowledge that we are protecting our constituents.
