Thank you for giving us the opportunity to appear before the committee today.
Here's a bit of background. I'm a fourth-generation newspaper publisher and the publisher of five community newspapers in southeast and south central Saskatchewan, the oldest of which has been publishing since 1893.
In the more than 100 years that my family has been involved in the newspaper industry, never has it been under such peril. Yes, there have been moments throughout history that challenged our industry, but nothing like we are seeing today.
Steve and I are here today speaking on behalf of the Saskatchewan Weekly Newspapers Association, SWNA. However, the issues are similar in all three Prairie newspaper associations—AWNA, SWNA and MCNA—that represent almost all community newspapers in Alberta, Saskatchewan and Manitoba. That's approximately 200 publications. Our memberships range from small, independent ownership to titles owned by Canada's largest newspaper publishers.
Protecting public interest journalism is critical, probably even more so for our smaller remote and rural communities. The importance of locally generated journalism cannot be underestimated. In western Canada—we are sure it is the same in all rural and remote parts of Canada—it is the local newspaper that protects democracy and reports on the current affairs of the community it serves. It is also important to point out that the community newspapers are, in most cases, the only record of history for most of these communities.
Today, we have come to advocate on behalf of the independent newspapers across the Prairies. We believe that it's important to have a good understanding of the existential crisis facing small, independent community newspaper publishers, and that Bill C-18, the preferred solution for large publishers, may do little to address the financial distress of small publishers. Just like Canada's largest media companies, they too have seen the advertising revenues that once supported their newsrooms steadily diminish as revenues get displaced by digital platforms that focus on target marketing strategy. These are primarily Google and Facebook, now known as Meta.
It is important to understand that we do not believe there's a single solution for media, whether it be community newspapers, mainstream media or legacy media, as some have been labelled. We may all do journalism, but our business models are widely different and based completely on what best serves our individual communities, particularly when you consider the challenges presented by the digital revolution.
It is easy to charge that media has failed to transition to digital platforms. It's exceedingly difficult to pull that off in markets of less than national or global scale. In other words, what may work for The Globe and Mail with its national audience is not going to work for most community publishers. They simply do not have the scale or the population to generate much, or any, revenue in the digital world modelled on using clicks. A clicks and eyeballs method of sustainability will not work for small community media.
We cannot overemphasize how serious the situation has become for community journalism. Advertising revenues have declined to the point where most community newspaper publishers are operating with a skeleton staff, leaving the publisher-owner to absorb the extra hours in workloads themselves.
The quality of journalism is suffering because the revenues are no longer there to pay sustainable wages to our reporting journalists. Pandemic supports made the difference between life and death for many publishers at the time. However, they have now been scaled back or eliminated completely, while advertising revenues remain severely depressed. Communities are on the verge of losing their newspapers and with them the coverage of their municipal councils, school boards, sports and cultural events and all the independent local news coverage residents have relied on for decades.
With respect to Bill C-18, we are encouraged by the success of a similar bill in Australia, especially when it comes to the smaller community media. Community journalism is under threat with the digital revolution, yet there is no model for smaller communities to join that will maintain the level of community journalism that is required to protect local democracy and continue to record the history in hundreds of communities across the Prairies.
In closing, we insist that Bill C-18 include provisions that allow for a collective bargaining model for community newspapers, should they deem themselves unable to negotiate on their own.
Thank you.