The Gala apple is the most recent example of one, where they've taken an apple that used to be worth $40 a bushel at the retail level—so the grower would get $20 a bushel—and that came down two years ago by at least 30%. That's an example of an apple we grow well that they can grow well. But they've flooded our market, and the price has dropped significantly because of that.
But it's a question of like varieties too. We grow Red and Golden Delicious—not as well as they do out there, because when you grow in a desert you don't have to worry about disease pressure or insect pressure nearly as much—and on the Red and Golden Delicious they do a really good job.