That's a bit of a multi-part question. As far as what farmers are going to do next is concerned, we're in a very unique part of the country. It's called the Norfolk Sand Plain. Many of you will know that prior to tobacco production coming into that area, that area was a dust bowl. It is a bit of a fragile ecology, very sandy soils. We don't believe that there is one singular solution for that area. We believe that more effort needs to be put into the areas of research and marketing development. I think there are many solutions that would have to be spread out over that area.
We, as a group, do not want to be in a position to be forced to compete with existing commodities like tender fruit and vegetables. Many of our farmers are actually being forced to do that already, trying to subsidize their farming business. We have debt associated with the shortfall in tobacco production. Many are trying some alternative crops. We believe that through a major injection of capital we are less likely to cannibalize these other sectors.
Some of our farmers—