Thank you, Mr. Chairman, and good morning to all the committee members here. Welcome to Penticton. This is the heart of God's country, by the way.
My name is Joe Sardinha. I'm president of the B.C. Fruit Growers Association. I'm an apple grower in Summerland, just north of Penticton. The association appreciates the opportunity for input on the agricultural policy framework to you, this committee, here today. Our association, which has been in existence since 1889, today represents 1,015 commercial fruit growers in the Okanagan, Similkameen, and Creston valleys. This area encompasses 99% of the tree fruit production in this province.
Apples and cherries are the predominant crops in our industry. It's interesting to note that the acreage planted with cherries has substantially increased in the last ten years, largely due to the availability of premium cherry varieties through the breeding program at our Agriculture Canada research station in Summerland, the Pacific Agri-Food Research Centre. That is just a mere few minutes north of Penticton here.
The Okanagan tree fruit industry--and apples are the leading crop--continues to implement a strategy based on being a world leader in horticultural technology and new varieties. We recently completed a tree fruit industry strategy, and that strategy continued to stress that new varieties and replant are keys to our competitive strength and areas of opportunity. Other areas in our strategy focused on structure of industry organizations, marketing, quality, and labour.
With this brief background on our industry and its strategy, we are going to offer the following observations on the agricultural policy framework. We don't wish to repeat what was largely presented this morning by the B.C. Agriculture Council, because they represent the views of the association on many of the proposed pillars of the APF.
Our association, first of all, supports the Canadian Federation of Agriculture's recommendations on the next generation of agricultural policy. We also support, of course, those concepts presented by the B.C. Agriculture Council, as we are members of both. We also sincerely appreciate the consultative process that has been undertaken for the next generation of agricultural policy, and I do believe phase three is going to be under way shortly.
I'd like to concentrate on three areas of relevance to the tree fruit industry. Some of the items may have been discussed earlier this morning. First of all, on strategic investments, the agriculture policy framework needs to include a pillar for strategic investment, as per the CFA's proposal for a Canadian farm bill, and in particular, the proposal for a strategic growth pillar.
In the horticulture industry, we wish to increase self-reliance and get to a new way of operating. In the horticulture sector, we take great pride in delivering healthy, high-quality product that is produced in an environmentally sustainable manner and contributes to the health of Canadians. To do this, we need agriculture policy that looks ahead. We need agriculture policy that supports industry strategies, promotes innovation, and, more importantly, invests strategically.
I'll now provide an example of what we consider a prudent strategic investment. The tree fruit growers in B.C. have some encouraging news on this front. We are much better off today due to the development and commercialization of new varieties. The B.C. industry is a world leader in replant, and this has been encouraged by a provincial replant program in effect since 1991.
You will have this in your brief; we do have a chart provided for you that illustrates the following points. From the years 2000-02 the apple industry in the Okanagan generated an average of $56.7 million for growers at the farm gate level. If the industry had not replanted under the provincial program, then about one-third of the production would not be in the high-priced new varieties that are in the ground today. Had we retained the old varieties there would be an $11 million decline in industry revenues based on the lower returns that we would have garnered from the traditional varieties. If we assume that market-driven economics would have reduced apple acreage by one-third--in essence, an attrition of the industry--and we did not replant at all, then there would be an impact of $24.4 million on the overall farm gate revenue generation.
We have seen this level of impact in Ontario, where the industry has shrunk considerably, and in large part in Nova Scotia, until the recent announcement of a provincial replant program in that province. We feel that the success of the replant program as a strategic investment is very clear. On a comparison level, we see that the grains and oilseeds sector is benefiting from a national alternative fuel strategy with government-funded investments in ethanol and biodiesel production as a method of precedent-setting in terms of strategic investment.
We highly recommend that the federal government focus on strategic investment by offering a national program in tree fruit replant, as has been proposed by the Canadian Horticultural Council--and, may I add, by the last four federal agricultural ministers, so it's been a work in progress.
Three of the four main apple-producing provinces now have replant programs, but the federal partnership is missing. We need more consistency in the agriculture policy framework, and the best way of providing this is a national strategic investment program such as replant. The net effect of a national replant program would, of course, position the industry to remain competitive and sustainable for the long term.
My second item is on trade, and it too was brought up this morning. In terms of trade, I have a little pet name here--“alien invasive species”. That's what we're calling imports these days in the apple industry.
Fair trade is an issue for fresh produce. Fresh produce occasionally gets into an oversupply situation, particularly in the North American market. In fact, price collapses occur in the North American market due to factors such as retail consolidation and U.S. expansion of subsidies that promote unrepentant overproduction.
These market failures have a very negative impact on an industry. Our industry here in the Okanagan suffered a 50% revenue decline for the 2004 crop. Who can take that on an ongoing basis?
Such a collapse causes the level of investment and confidence in business planning to suffer. We know that consumers suffer because they may no longer be able to source local products. We know that taxpayers suffer as they pay for financial programs and transition payments to assist industry with those huge shortfalls. And we also know that retailers are huge beneficiaries. They pay half the amount for purchasing the produce and do not pass the savings on to the consumer.
So apart from imploring governments to provide special assistance during these situations, grower associations can pursue trade actions against dumped products. For the fresh produce, we would like to see an alternative to the current anti-dumping process: trade action. I'll just outline a few brief things on the drawbacks of the current system.
The process is not timely. The time to gather extensive data, prove anti-dumping, and finally prove injury is a huge constraint.
The process is expensive to administer. At a minimum, it's $275,000, and about the same amount of in-kind funding by the producer associations, to launch an anti-dumping case. The dollar amounts can rise. And keep in mind that this is when the commodity associations are dealing with a financial disaster, to boot.
The process is highly uncertain and the results often seem very random, or at the whim of the administrator. In this case, the CITT, or the Canadian International Trade Tribunal, has the final decision-making authority.
And I'd add one more, which is not in your brief. The process is entirely reactive.
This is the current process that we must deal with under SIMA, the Special Import Measures Act. We feel that a new method of dealing with market collapses and failures due to product dumping needs to be investigated. For that, we are working in conjunction with the Canadian Federation of Agriculture. They're examining our proposal that a minimum import price be established that is a certain percentage of the prior five years--in other words, a reference period. And we're arbitrarily saying 95% of the value of that reference period. That's when U.S. or world prices for produce fall. Imports to Canada will enter only at a minimum 95% of this prior price level.
We know there are probably rules in international trade and that this type of proposal or approach does not entirely match those rules. However, we feel that the impact will not be negative on exporters to Canada. They will be exporting to a higher-priced market and they will also have unfettered access, as they currently do under NAFTA and other trade agreements.
We hope to have more on this in the future as we develop a strategy and a business plan with the Canadian Federation of Agriculture.
I have used this as a case for apples. I would like to state that this is becoming an issue also for the cherry industry here in the Okanagan. We see incidents of the same dumping occurring.
Lastly, I would like to talk about domestic marketing, and essentially, the Canada brand. The current agricultural policy framework does not have a marketing pillar, but I see that one is proposed.
National programs of course do exist for developing export markets. I think we can all recognize that a strong domestic market will lead to success in international markets. So the current approach is missing one step: we've built up brand Canada for international markets, yet we don't look at our own domestic market internally.
I believe this point was also brought up this morning. We feel that it is imperative that federal policy change to provide for the developing of Canadian markets. Purchase of local products will lead to increased food safety, improved environmental sustainability for foods, and greater success internationally as well. The agriculture industry desperately needs domestic marketing, including the mix of agriculture policy framework programs. This is where I feel two steps could be taken to initiate this process. Both institutional sourcing of Canadian products and the domestic use of the Canada brand initiative are definitely positive starting points, and we have to focus there.
In conclusion, in addition to the CFA recommendations for the agriculture policy framework, and of course the input of the B.C. Agriculture Council, we would like to see a focus on strategic investments and minimum import price mechanism based on prior price levels as a proactive measure to eliminate dumping and maintain fair trade. Fairness has to come into trade. And finally, we would like to see a new focus on marketing Canadian products domestically.
We didn't have time to add one more thing, but just as a side note we wanted to include it. We ask that the minor use program, which is so vital to horticulture, continue to be funded, because there is some really positive work coming from that program. We are getting more registrations from the PMRA as a result.
Thank you very much.