I'd just like to respond. I don't disagree with anything you've said whatsoever. It's just that the way the marketplace is set up in Canada right now, there really isn't anything we can do except try to work through genuine value chains and through small stores.
The vertical integration in the market chain between the producers and the consumers is such that.... Look at what happened during the BSE crisis. Beef prices to the farmer went down like that, and if anything, the consumer ones went up. You watch the pork prices. We have to find a way of dealing with the marketplace.
Yes, I agree with you, we have wonderful, safe, high-quality, cheap food, but if you put the price up to us, it's not going to go to the producer. And when you find ways around the system such as farmers' markets, then you run risks, because you bypass the system, but you also bypass the food safety system in a lot of cases. So we tend to hold back on supporting that type of enterprise.