One of the problems that I think affects not only sheep production is that consumer expectations and demand are changing at a very rapid pace. Some producers that have herds have been following specific objectives for 10 years. However, consumers can tell them from one day to the next that they want a different product.
If we let producers adjust to these new demands on their own, the process will be much too long. We're going to lose market share because competitors are investing extraordinary amounts in research and development, specifically in order to target these markets and to adapt their products.
It's really essential to support the evolution of agricultural production in Canada through research and development in order to ensure that producers are always up to date, that their products are up to date and consistent with consumer requirements when they are expressed, not three years later.