It is a dismal reflection on Canadian agriculture when 116% of net farm income comes from the treasury. But it also points out, as you're suggesting, that there is a matrix of farm programs in the U.S. that the U.S. Farm Bill is only a part of. U.S. agricultural programming goes into every different department of the United States--the State Department or the White House in Washington. It is reflected in taxes, it is reflected in blending tax credit, etc. The focus is on business risk management because 116% of net farm income comes from the government treasury. And we have to have the business risk management tools in place in order to capitalize on market opportunities that you will develop through a branding initiative, through market differentiation, and through environmental types of initiatives.
Those represent, as you say, the greatest opportunity on a go-forward basis. Canadian producers want to be able to supply the Canadian marketplace, but our product is lost amongst the apples from China and the grapes from Chile and everything else. So that ability to differentiate yourself becomes so important.
But also, as I said earlier, we have to start adding value to all of those peripheral benefits that are also attached to the purchase decision. When a Canadian buys a Canadian food product, it is no longer just a food product they are buying; they're making an investment in the environment, they're making an investment in clean air, clean water, biodiversity, etc. And hopefully through programming, through the second round of the APF, we can start tackling some of those systemic problems.