I think typically people have talked about a 20% growth rate on premiums available to organics. That probably differs by product and so on.
One of the strengths of the round table and what we hope to come out of it is the kind of exercise we've seen in the other round tables. They have looked at the market opportunities, the challenges and the opportunities, and have developed industry strategies, which we would then support, to take advantage of those. One will be scoping out the market, looking ahead over the next few years, and seeing if those premiums are projected to continue and so on.
From the two meetings we've had with the national value chain round table, it's clear there's a lot of optimism in the industry. But it's a new industry, and the sector doesn't have some of the depth we see in other parts of the sector in terms of understanding the outlook towards the medium term.