Mr. Friesen, I have some apprehensions about the definition of the word “product”. If we allow retailers to continue using the expression “Product of Canada” as is done at the moment, and if we add another label that states “Grown in Canada”, I am afraid that consumers will still be confused.
I think we need to change the regulations to ensure that a product of Canada is really a product of Canada. If there is ambiguity, as there is at the moment, we may be trying to please everyone, but I think consumers are still confused. Ultimately, it is important for farmers, for economic reasons, to have people know that the product they are buying comes from them.