That is an interesting point. The reason that CFIA members decided to leave “Product of Canada” alone and go another step and have a “Grown in Canada” label is because we thought the downstream industry had grown to rely on the “Product of Canada” labelling.
Given that the minister has mandated the CFIA to revisit the definition of “Product of Canada”, we support that process, but to get support from the Food Processors of Canada, we wanted to make sure we left what they had grown to rely on intact, but to create an extra designation and to do a strong marketing campaign on it.
But you're right, to prevent confusion it would have to be very clear in that marketing campaign what they stood for.