Yes, that's exactly what we envision. Depending on how much the “Product of Canada” definition changes, it may not go to the level that the industry thinks we should be at to have clear information for the consumer. So keep that “Product of Canada” definition as a minimum.
The processing industry is onside with going a step further, but they have grown to rely on “Product of Canada”.
If you want to have a “Processed in Canada” designation, processing does contribute to our Canadian economy, so you could have that as well. But then have this “Grown in Canada” be a very clear label that consumers are familiar with through a positive marketing campaign. It creates a groundswell of support and makes it almost market mandatory, the way on-farm food safety programs have become. So if a consumer walks into a store and they don't see clearly defined Canadian products, they ask the store manager, “Why aren't you clearly defining Canadian products? If I go into another store, they have it.” That way, make it a real groundswell of support for branding Canada in Canada.