I'll lead.
On making it mandatory whether our imports have the same standards as our products do in Canada, we have always advocated that we wanted to keep our on-farm food safety programs voluntary. To do that, or if we wanted to stop imports coming in that didn't have the same on-farm food safety standards, we would have to make our farm safety programs mandatory. So we've decided to take this route and do a positive marketing campaign on Canadian products.
For the same reason that we don't want a huge amount of push-back from food processors and grocery distributors, we've said let's make it voluntary rather than have them enter some sort of mandatory labelling regime.