I certainly can speak to another number of anecdotes of people who have faced barriers trying to value-add here in this country, and beyond just labelling. But I want to come back to this issue of whether it's mandatory.
We have a certain set of laws in this country that we follow, that we put in place for very good reasons, around labour standards, environmental standards, and health standards. Those go well beyond or are the basis of what might be happening on any particular farm following farm safety programs.
Even with those laws in place here, we allow products into this country on a regular daily basis, thousands and thousands of tonnes of them coming into the country, that don't follow those basic laws. So it's not just the voluntary stuff we do to add on top of that; it's the basic laws. We have to at least begin stopping those and we have to be protecting Canadian farmers and Canadian consumers, because we're all in this together.
We know that food is a determinant of health, and the quality of that food is a determinant of health, way beyond just if you don't eat it, you fall over. This is an important issue for our consumers. We produce the highest quality, safest food in this country, and we have to stop being embarrassed about it.