This has been a gradual evolution. I would compare it to a farm field where weeds start to pick up in your field and you can't find any herbicide to kill it, and it keeps growing worse and worse. We are at a level now where it has surfaced to a point that the consumer has been made quite aware, with all the programs that have been going on.
If I look at the dairy terms problem, I know that MP Paul Steckle has done a lot of work to help us on dairy terms in the past. This gets very complex when you try to bring the processing world on board. I remember all kinds of campaigns on the Hill here, by processors, to confuse dairy terms. I hope we don't get into this one again, and with all good intention, when you start putting regulation to strengthen something, it comes from all sides. We're trying to do this for the farming community so that what we grow in Canada is actually very clearly identified as coming from Canadian farmers. That is the objective.
It has been a gradual evolution. It has been tackled before, but now it seems to be facing all farming communities.