Just make sure we have a distinction. We need to have a very high content, but not too high; 100% is a bit scary. I'll use chocolate milk. We're promoting 100% Canadian milk, but the fact that you use cocoa beans or flavouring to make it chocolate, or bananas in yogourt, doesn't necessarily mean they shouldn't be qualified as a product of Canada. We need to be higher than 51%. It has to be more than cost; it has to be content. I'm just saying leave some room so the flavouring will not necessarily limit the consumers to other products in the processed category.
On April 8th, 2008. See this statement in context.