In my opinion, the problem is that at the moment we put labels on final products. And yet we are talking about consumers and food products. The consumer goods displayed on shelves must be regulated. If the product—and I am not talking about the container—is labelled "Product of Canada", it absolutely must be produced in Canada. That is the main point. According to the current criteria, even if the packaging is four times as expensive as the product itself and if the label "Product of Canada" is placed on it, consumers are not using a product of Canada. We set high quality standards, and they should be met.
On April 8th, 2008. See this statement in context.