Yes, the 80 per cent threshold is based on a study carried out by Aliments Québec, which is already responsible for managing the identification of Quebec products. A study carried out through the Bombardier Research Chair determined that 80 per cent was an acceptable threshold for consumers.
For consumers, 80-per-cent Canadian content is acceptable. It is also acceptable for use of the “Prepared in Canada” designation. The 80 per cent threshold seemed to be acceptable for saying that the product was produced or prepared in Canada.