You really hit the point that's going to bog this whole discussion down. Nutritional labelling was a very interesting exercise and very costly to the industry, but we're there now and we're doing it. But the allergen situation has also been very interesting and challenging.
We're very good as an industry right now, in Canada, in identifying the major allergens. You're probably wondering why we get so many recalls, and 50% of the recalls are related to allergens. We're finding that's because we're drilling down deeper and deeper, and we're now getting into flavours and into allergens that have 0.001% of something, an ingredient that we didn't realize came from a country that we didn't realize, because our flavour manufacturer forgot to mention it.
Where do you want to start with ingredient tracing? We're getting a heck of lot better at it as an industry in traceability, but we're finding out a lot of surprises still, as well. If the consumer wants to know where every identifiable ingredient to the 0.11% or detectable level comes from, you'll never, never get to that point.
In the codex, volume 2, we've decided we're going to cut the line. We're not going to use zero, we're going to use a trace. If you find a trace amount, we're not going to be worried about it, but if it's more than trace, then we are going to get worried about it.
We have to get pragmatic like this, so the key is going to be the definition. If we're going to have a “Grown in Canada” label, we have to define it, and it's going to be maybe a different definition for meat from that for vegetables, which is quite acceptable. I think that can be done. But I think the key is the definition, and if we keep that definition reasonable, we'll make a lot of progress quickly and keep the costs down.