I have a couple more questions.
When we talk about this, oftentimes we're talking about the fraud aspect of it and making sure the general public understands what's being presented out there. We talk about the economics of branding. It can be very successful. Alberta beef is an example. It's some of the best beef in the world; everybody knows that. That's a prime example of branding.
But you also talked about safety. One of the concerns that was brought up today when we were discussing this.... It seems that everybody's saying that the packaging shouldn't be considered in there, and I agree with you. A very high level of content should be Canadian in order for it to be a product of Canada. But I don't necessarily have anything against packaging being from Canada as well. I think that's an important thing to make sure we bring up. That is a safety concern, and it's a safety concern that I think consumers would want to know is there as well. So maybe I'll just throw that out there.
For my final question--I'm sure I'm going to be cut off soon--what percentage of content would you like to see for it to be termed a product of Canada? We've heard 70%. Today I think we heard that 51% content would be fine. We've heard 80%.
I'd like your individual opinions on that as well, please.