So I guess what we're saying here is that it should be simple and simple. That's what the message is, because if we have this wonderful labelling--where did Mr. Tweed go? I forgot to mention that I was going to share some time with him.
This labelling has to be honest. It has to be simple, because it's no good to the consumer if the consumer doesn't know what it means.
If we came up, as per your recommendations, and said it was a minimum of 95%, it was honest and it was forthright, is that what you would like to see for your consumers?