It gets very complicated when you get into multi-ingredient food. That's where we all have to talk to each other. We have to do some research. We have to talk with other stakeholders.
The single ingredient stuff is fairly simple, but that's where people are becoming aware of how misleading it is. The fish example that both the CBC and CTV covered in the same week, I think, really threw people. Then the Canada grade honey; I can't believe how many educated agricultural people I communicate with on the prairies didn't know that Canada grade honey wasn't Canadian honey.