Point of sale is very good. For point of sale, I look at Quebec, where we're encouraging Quebec products. So now when you have a comptoir with a Quebec label, you have a little étiquette, which shows what is from Quebec. If it was processed, if it was grown.... That helps the consumer right away when he's buying a product: “What is that on the side of the comptoir?” It tells more detailed information right at the point of sale.
On April 15th, 2008. See this statement in context.