I think the Internet is one way, but I'm really adamant about point of sale, because it just helps consumers to choose by increasing their confidence at different points of sale. Consumers go to supermarkets, to local markets, to drug stores, and to discount stores to buy their food. So if you have a simple label that explains it at the point of sale, you have the job done. Not everybody has access to the Internet.
On April 15th, 2008. See this statement in context.