The labelling of origin for food products should be mandatory. We probably should maintain the “product of” type of designation, but make that a much tighter definition indicating truly that the product was grown or raised in Canada.
Voluntary labelling would work, I think, for the economic circumstances. Anything that relates to safety or security when people are concerned about their foodstuffs should not be voluntary. Mr. Atamanenko mentioned the GM foods. That, for example, is a label that should be mandatory. If foods are genetically modified, consumers should know that. We're not taking a stand for or against; give the consumers the information to make their own decision, to make their own choices.