It's a very good question. It honestly is one that we're not sure of. I think in surveys, absolutely, people indicate that's what they would like to do. Whether or not when they have many things going on and there are 30-second purchasing decisions being made at the grocery store, if it's marketing appeal or something else, or their kids are getting to soccer, we can't really give you a number that translates.... Certainly there's a predisposition to do it, but honestly, we can't translate it to action.
On May 6th, 2008. See this statement in context.