We need all of the above, but I think we need to start from a baseline. You're accurate in saying we believe there's a misperception out there. We need to really know what the common impression is and see what we need to move to. Point of sale, Internet, and media--all those forms reach consumers in different ways. We need an overall consumer awareness campaign to give them the information so they can have the best understanding.
On May 6th, 2008. See this statement in context.