Absolutely. I'd like to enlarge on it.
The point is, when I looked at the previous witnesses, there was sometimes an indication that this was a food safety issue. We at CCGD think it's a quality issue.
One of the things I deal with nationally on behalf of the members is meat issues. We know the concern and the interest in purchasing local product. We're the only country in the world that, following BSE, purchased more beef than before. I think that's because of the alliance with and the intent to support the local community and our Canadian product.
The point was to emphasize that there are a great many things that consumers take into consideration when making their choices. We have a rigorous regulatory system in this country that addresses food safety. On this particular point, we're really talking about country of origin. That may translate to some consumers into supporting local, into a better assurance of their own country's safeguards, but it really shouldn't be confused with the food safety issue.