Thank you.
First of all, on those 35,000 SKUs, we're only talking about a few hundred SKUs out of that vast array of what you'll get in a supermarket that actually deals with this “Product of Canada” issue.
So let's drill down now to where this is really relevant. Let's take juice. You have a really good Canadian company reasonably close to that lady's riding, I believe. That's a good Canadian company; they do apple juice. To the extent they can, they're using Canadian product as much as possible; however, during the wintertime there may not be enough apples. So they need the ability to access concentrate or juice from other countries and still be able to keep on producing. We don't want to put that good Canadian juice processor out of business. That's why you don't want to go with 100%. A lot of juices, in fact, are accessed from a mixture of various fruit juices. There aren't a whole lot of other products other than apples that you can make juice from, so that's why my point about the law of unintended consequences. Be careful.
If you say it was made at 80%, that it had to be Canadian content--let's say that--then for that good Canadian juice company, they may be able to keep on being a product of Canada and buying Canadian apples. As you know, most Canadian apple growers have gone out of business because you can't make a profit with it. It would be a shame if your actions resulted in putting even more people out of business.
So let's say it was 80%. They may be able to do apples and still be a product of Canada, because they don't want to be in the position of saying, well, during January we access some apple juice from another country and now we can't call it a product of Canada. So they would then be on the same footing as a product that was completely produced in China and shipped here, and there were no Canadian jobs related to it.
So if you pick a number like 80% or 90%, you can deal with those few cases where people are relying on the old Industry Canada rule to say this is a product of Canada, because basically if you look at our costs, after the transformation, we meet it. These people couldn't any longer.