I'll answer that.
We introduced a program under the APF, the Brand Canada program, which was based on not just logos and things but on selling our fundamental comparable advantage based on our food safety systems, our environmental performance, our quality systems, etc. Clearly, the more we can demonstrate to our trading partners that we've made concrete actions, the better the position we're going to be in, so we're going to work on that and we're going forward in terms of enhancing that Brand Canada campaign.