To answer your question, and as we've spoken in the House and at other times, the comprehensive way forward is about all of these things. You mentioned the U.S. strategy, and that had a very heavy manufacturing component to it. The manufacturers really came to the table and, over a 10-year period, worked with the producers in their case.
I'm happy we're finally hearing the province's name spoken in this problem. The province has to be there; the manufacturers have to be there. The tobacco board is doing all it can do; Linda and I speak often. We all have to come to the same conclusion. It has to happen all at the same time.
We've talked about contraband, and Minister Day and Minister Nicholson are moving forward on contraband. The problem was allowed to grow to the point where, as I believe Mr. St. Amand said the other day, 40% of all the tobacco consumed in Canada is contraband tobacco. This is a huge bite off the industry.