Can I comment a little further on that?
You make a really good point around “Product of Canada” and how it works and sells in Canada. There's a real benefit to being able to tell your story as a Canadian producer or a Canadian food processor. You can use that to sell a product in Canada.
The only downside is that you had better produce something darn good, and you had better produce it at a cost that's acceptable as well. If you're in a competitive market, even though it says “Product of Canada”, you're still--