Quality plays a role too, because when Canadians reach up on the shelf...they used to see “Product of Canada”, but the oranges weren't Canadian. Yes, cost was a driver, but they didn't like it. That's not a Canadian product. That pineapple juice, that orange juice, is not Canadian, and yes, it might be the lowest price, but they didn't like it. Now with the “Product of Canada” legislation, consumers, when they reach for that product, will know that it is all or virtually all Canadian, and that's a great comfort to them. It's also a great comfort to our farmers.
Certainly in my riding I meet with a lot of farmers, and as parliamentary secretary I have had farmers tell me they want the government to encourage Canadian produce, especially for internal consumption within Canada. That is a marketing feature for them and they want it broadcast all over. There's always the difficulty that no matter where you draw a threshold there will always be someone just below it who will say, listen, how about me, I'm just 2% short? That's where I'm saying it's consumer driven here, where the consumer says, I want to know when I grab for that can, when I buy that package off the shelf, that it is all Canadian or virtually all Canadian.