Sure. I think as farmers we have to be more active as well. I know in Ontario you have the AGCare group, which is a broad coalition of them.
I think as farmers we tend to get busy just farming. Sometimes you're just so busy running your own business and looking after your own operation and families and everything else that goes into it that we don't look to see where public opinion is going. I think as farmers we've gotten behind where public opinion is going.
We were just in the trade committee earlier listening to discussions on the ban in Quebec on 2,4-D, and even though there may be science showing it is a safe product, the reality is that there are people in urban settings who have valid concerns for themselves that the product may not be safe for our children, so we should have a ban.
There's a lot of work to do as producers, but I think the producers are still a credible voice out there and I think your consumers...that's why you see people wanting to connect with farmers in local food markets, as Mr. Bellavance was talking about, with more local production and local consumption. As producers I think we simply have to be better organized to take the message out that we are farming in environmentally sustainable ways, we base our decisions on sound science, we use safe products, and we'll produce safe food for you. I think we're just behind the eight ball on where the public is on that.