Not yet, although I suspect it might be somewhat inevitable to the extent that they are not going to realize the price premium in the marketplace, at least not at the magnitude they had hoped for. Ninety per cent of the beef we market in the United States is U.S.-origin beef. It's hard to develop a premium price point for what is basically a commodity. The converse is happening. There is a downward pressure on the non-U.S.-only sourced raw materials. But there is not the premium they had hoped to receive, and that at some point may prompt them to revisit and perhaps express buyer's remorse.
On June 18th, 2009. See this statement in context.